Brand reputation is not easy to manage in this internet age. When information about a brand drops on the internet, within seconds it spreads to the world. In the midst of this negative side, brands use the internet to move their business to a profitable new height. Managing a brand reputation is never easy. Here are three tips that could be helpful to you and your brand.
Use digital channels to establish a presence and manage the reputation of your brand online.
Brand management is different from what it used to be some years ago. Now, brands have to device several means to shape their reputation in a positive manner online. The truth your business must come to terms with is that it is a 24/7 task. If you must get your startup off the ground, then, it is very vital that you utilize current digital strategies so as to establish credibility in a short time.
One of the more effective strategies is the use of search engine optimization (SEO). It requires lots of persistence and insistence on quality over quantity. Another method is through press releases. For this to gain maximum impact, your brand reputation management strategy must be impeccable so as to draw media attention. Most importantly, you must keep up with social media. The number of likes, shares and comments your contents generate will go a long way in telling you how the message you are putting out there about your brand is faring. You must make sure that you continue to monitor the analytics of the website of your brand, so as to be abreast with your website metrics like traffic, time on page, CTR and bounce rate.
Look for common threads in success stories from other online reputation management brands
Brand reputation management online models don’t usually start with a one-off action. They usually start with a keen observation. Therefore, it is imperative that you keep a close tab on the leading brands in the industry. Alexa.com and moz.com are some of the tools you can use to keep a tab on your competitors. You may wish to know who they are, what is working for them and how well their content is performing. Once you have observed what is working for them, you can work on them, add your own creativity and see your brand doing better than theirs online.
Brands with a stellar online reputation usually have some things in common. One, they care deeply about their clients. Two, they have very strong ethical principles which are usually apparent at first glance. They don’t compromise quality, in their quest to create a better world. These are the companies that last the longest.
Consistency is very vital in online reputation management.
Consistency is key to maintaining a great online brand presence. The truth is, the internet is too transparent for you to avoid any iota of online public mistake. It could come from a negative review or a widespread scandal.
One of the worst things a brand can do is remain silent when a scandal breaks out. When a scandal breaks out and people are posting and complaining about it, you must do something to counter it because if you don’t, it becomes your reputation online. Whenever someone searches about your brand online, those critical, scandalous information are what will present themselves to the individual searching for your brand. When a scandal pertaining to your brand breaks out, it is very important that you continue posting, if possible, apologize about the mistake. As you consistently post new positive information about your brand, with time, the consistent positive information will subdue the negative ones. Also, It is very important that you don’t argue with customers about your brand online, search engine algorithms usually pick interactions online faster than a single post.
Finally, “content is king” that is a golden rule in online brand reputation. Shaping a great brand image online relies on your ability to consistently produce positive materials that attract interested eyes. A brand should always set as its core value, a commitment to making the world a better place. When this is apparent to your clients, in time, a good reputation will follow.
