Do you want to start earning a 6-figure income on through affiliate marketing, then This article will teach you How to Start Affiliate Marketing in Nigeria and make money from it.
There is a lot of money to be made as an affiliate marketer in Nigeria, it’s highly profitable and there are some Nigerians that are quietly earning hundreds of thousands of naira from affiliate marketing.
One should treat affiliate marketing like an actual business venture and not as a get-rich-quick scheme.
Hence one needs to be very strategic with how they plan to promote their affiliate product
First, What is Affiliate Marketing?
In many ways, affiliate marketing is a modern version of traditional commission selling. Brands (affiliate merchants) pay a percentage for every sale generated by an influencer (affiliate marketer).
Affiliate marketers promote the products using a unique link to the brand’s website. Once buyers purchase the product from their link, the affiliate earns a commission as a reward. Websites use cookies to keep track of the buyer’s visits so even if they decide to purchase at a later time, the sale is still credited to the affiliate.
Affiliate marketing is a form of revenue sharing. People who have products, but not a captive audience, can increase their market by working with people who have an audience, but not a product.
Influencers make good affiliate marketers because they come with a ready-made online audience.
How Do You Affiliate Marketing in Nigeria and make money from it?
If you decide to become an affiliate marketer, you need to follow a series of steps.
- Decide the niche in which you choose to specialize. If you are already an influencer, this should be simple – you would sell products that are of interest to your existing followers in your niche. When Pat Flynn of Smart Passive Income decided to become an affiliate marketer, he looked for products that appealed to people wishing to make money online – they are the types of people who come to his website and listen to his podcasts every day. He chose to sell the kinds of tools he knew his audience would use, e.g., Bluehost web hosting, ConvertKit email marketing, and Teachable online courses.
- Review affiliate products in your niche. Now you know the types of products you wish to sell, you need to decide upon the exact products you want. Again, many influencers and top bloggers restrict themselves to products they use themselves. Other people don’t necessarily do that, but they do ensure that the products are of acceptable quality and not likely to harm their reputation because of their association with them.
- Apply to become an affiliate marketer for the product in question. You will either apply to the appropriate affiliate network or direct to the affiliate merchant, depending on how they set things up
- Collect emails and build your audience. The exact methods you use here will differ from affiliate to affiliate. You aim to build up as many leads as possible. Some people create a new website for each affiliate product, where they write reviews and relevant blog posts. Others use their existing sites and social pages to promote the products to their current followers. Influencers have an advantage over others here.
- Consider scaling your affiliate marketing with Pay Per Click (PPC) online advertising on Google and Facebook (or other social networks depending on your audience)
- To gain access to a broader audience, some affiliate marketers outsource some of their marketing to other influencers, in the expectation that the additional reach of the influencers will generate sufficient sales to more than pay for the influencer costs.
- Create an affiliate marketing strategy on how to promote your offer. Before you can earn passively from affiliate marketing, you need to invest time and energy in building your business. Set up goals and metrics to know if your strategy is working or if you’d need to tweak it.
- Use the product and create good reviews based on your personal experience. People value authenticity and trust. They’d want to know that they can trust your opinion, and giving honest reviews is one way to accomplish that.
- Promote affiliates you’d use and limit the number of affiliates you promote. Just because a brand has an affiliate program doesn’t mean you have to join it. By only promoting a limited number of brands, you show your audience that you only vouch for the products you believe in.
- Talk to product experts. Aside from giving your personal opinions, the views and opinions of product experts give depth to your recommendations.
- Share product tutorials. By teaching your audience how to use the products you’re endorsing, they’re more likely to see how it will be useful for them. “How-To” searches are also popular ways to lead more people to your website or content.
- Add bonuses for people who’d use your affiliate link. It’s common practice to add personal bonuses such as one-on-one coaching sessions or access to a private group as bonuses for people who sign up through your link. This gives them extra incentive to choose you over other influencers also promoting the same product.
- Always disclose to your followers if you’re using affiliate links. Not only is it required by law, but it also improves trust between you and your audience.
Top Paying Affiliate Programs in Nigeria
Here is the list of top paying affiliate programs in Nigeria;
- Bet9ja Affiliate Program
- Amazon Affiliate
- Jumia Affiliate
- PayPorte Affiliate Program
- Konga Affiliate
- Travelstart Affiliate Program
- Harmonweb
- AliDropship
- Wakanow Affiliate Program
- CJ Affiliate
- ClickFunnels Afiliate Marketing Program
- ClickBank
- TripAdvisor
- FlexOffers
- ShareAsale
- Bluehost
- Fiverr Affiliate Program
- Hostigator
- Shopify Affiliate
- eBay Partner Network
- PeerFly
- JVZoo
- Luno Affiliate Program
- Rakuten Advertising
- SEMrush
- Clickbooth CPA
- Binance Affiliate Program
5 Best Ways To Do Affiliate Marketing In Nigeria
Using Social Media
Tik-Tok, Facebook, Instagram, Pinterest, LinkedIn are some of the best social media platforms to grow your audience and widen your online presence. Creating engaging posts regularly can help you grow your social media followership.
Canva is the best tool for designing eye-catching social media posts and Canva Content Planner will help you to schedule and automatically publish your posts to all your social media accounts.
Share links in your blog posts
Your blog articles (or newsletters published to your landing page or website) are read by an audience of people who love to read about your honest product reviews, insights, perspectives, and the tools you use as a creator—that makes them a great starting point for promoting your affiliate links.
Bloggers can promote affiliate links in your blog posts by directly linking them as a backlink, adding in graphics with an outbound affiliate link, or embedding your videos with a promotion for that link. Let your audience know what the benefit of this product is to them, showing how much it’s helped you and how it can help them with a specific problem or challenge they have.
Email Marketing
Affiliate marketing through emails is a great way of creating awareness about your affiliate products to people who have subscribed to your email newsletter.
There are different ways of luring people into signing up for your email list and the easiest way is through lead magnets.
Lead magnets are basically anything of help that you can give out to your audience for free in exchange for their emails.
If you don’t have any lead magnets to give, then you can visit different plr websites such as plrplr.com and download any ebook related to the affiliate product you are promoting.
Paid Advertising
Paid Ads is a very good way of getting immediate results in Affiliate Marketing. There are various Ad networks such as Google Ads, Facebook Ads, LinkedIn Ads etc. for running paid Ads.
A lot goes into creating a profitable paid Ads campaign. Things like designing a good Ad creative, Using copywriting skills to write an Ad copy, Creating a good landing page, proper audience targeting.
If all these is overwhelming for you, then I recommend you hire the services of a professional Ads Manager or you can go ahead to take a course on paid advertising and master the skill.
Tip: When creating a paid Ad campaign It’s recommended to always create a landing page where you can capture the email of your visitor inorder to be able to continue marketing your offers to them later.
WhatsApp Marketing
WhatsApp Marketing refers to all the means through which one can promote goods and services to their audience through WhatsApp.
Affiliate marketing through WhatsApp tends to yield better results because your audience are familiar with you and are more likely to buy from you.
WhatsApp Marketing goes beyond posting pictures on your status.
